User Acquisition Manager

Role Description

As a User Acquisition Manager at Cleverside, you will lead international mobile game advertising campaigns and drive growth through performance marketing channels. Your primary responsibility will be planning, launching, and optimizing user acquisition strategies for popular casual titles to increase installs and maximize ROAS. You will work closely with creative and analytics teams to test ad creatives, refine audience targeting, and implement data-driven improvements. You will oversee ad budgets, set KPI benchmarks, and ensure cost-effective spending across platforms such as Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, and Mintegral.

Responsibilities

• Develop and execute end-to-end performance marketing campaigns focused on user acquisition, retention, and monetization metrics.
• Monitor real-time performance, analyze metrics, report on campaign ROI, and implement A/B tests to boost efficiency.
• Collaborate with creative teams (motion designers, HTML5 developers) to produce engaging ad formats and video assets tailored to target audiences.
• Maintain relationships with external account managers and ad networks to secure favorable ad placements and negotiate rates.
• Research and evaluate new advertising platforms, tracking tools, and optimization techniques to stay ahead of industry trends.

Requirements

• 3+ years of experience in user acquisition or digital performance marketing, preferably in mobile gaming.
• Proven track record managing large-scale budgets on social and programmatic platforms with demonstrated ROAS improvements.
• Strong analytical skills and familiarity with attribution models, mobile analytics tools, and data visualization.
• Excellent communication skills to coordinate cross-functional teams and build partner relationships.
• Proactive attitude, ability to handle multiple projects in a fast-paced GameDev environment, and a passion for gaming and marketing.

What Makes This Vacancy Special

Cleverside offers a fully remote position with a flexible schedule, allowing you to balance creativity and work-life priorities. Joining is an opportunity to shape advertising strategies for games that reach millions of players worldwide. You will benefit from competitive compensation and a generous vacation policy, and participate in regular corporate events that strengthen team spirit. The collaborative environment encourages professional development, including access to industry conferences and specialized training.

About Cleverside

Cleverside is a GameDev studio specializing in casual mobile games that engage millions of users daily. With an award-winning portfolio and a culture built on innovation, creativity, and player focus, the company invests in employee growth and cutting-edge technologies. The team thrives on open communication, agile processes, and the freedom to introduce fresh ideas. Every User Acquisition Manager at Cleverside plays a pivotal role in refining game advertising strategies.