PPC Specialist (Middle+)

Описание роли

As a PPC Specialist (Middle+) at Firebird, you will join the Acquisition unit within our global Marketing Team, taking responsibility for planning, setting up, managing and optimizing pay-per-click advertising campaigns on major platforms. Your core objectives include achieving efficient customer acquisition through data-driven decisions, maintaining target CPA and ROI metrics, and scaling high-performing campaigns. You will work with Google Ads, Facebook Ads, Microsoft Ads and other self-serve systems, leveraging Google Editor, Bing Editor and similar tools to deploy large-scale ad updates, A/B tests and audience segments. You will also monitor key metrics such as CTR, Quality Score, conversion rate and lifetime value, and implement attribution strategies to identify the most profitable channels. Utilizing your marketing mindset, you will align PPC activities with the company’s broader growth objectives and support cross-channel integration encompassing email, social media and affiliate efforts. In addition, you will generate comprehensive reports via Google Analytics 4, MS Excel or Google Sheets, analyze attribution models, propose funnel improvements, and collaborate with cross-functional stakeholders to drive measurable outcomes.

Уникальность вакансии

This position offers full flexibility with a fully remote setup, allowing you to work from anywhere in the world. You will contribute to an international travel company managing forty distinct brands, gaining exposure to diverse markets, customer segments and seasonal campaign cycles. Firebird encourages proactivity and values new ideas: you will have room to test innovative ad formats, optimize budgets dynamically, and present hypotheses for audience targeting. Our team operates according to agile principles, with frequent retrospectives to optimize processes. You will have the chance to attend online and offline training, earn Google Ads certifications sponsored by the company, and participate in regular knowledge-sharing sessions. Moreover, you will enjoy a collaborative atmosphere where your insights shape the roadmap for paid media investments and directly impact revenue growth.

О компании Firebird

Firebird is an international travel operator with a portfolio of around forty travel brands, organizing unforgettable trips for customers across all continents. Our mission is to connect explorers with seamless experiences by combining technology, localized expertise, and customer-centric service. The company has experienced consistent year-over-year growth, entering new regions and developing proprietary booking platforms. Firebird values a balanced work-life integration, offering flexible hours that adapt to different time zones and market peaks. We maintain a collaborative culture built on trust, transparency and innovation, enabling marketing professionals to learn cutting-edge methods in performance advertising. Joining Firebird means becoming part of a distributed team that values results, creativity and continuous improvement in digital marketing practices. The leadership team prioritizes employee development, providing mentorship and transparent career paths in marketing, product and analytics functions.