Head of Socials

Role Overview

As the Head of Socials at WedVibes, you will architect and execute a comprehensive social media growth strategy across multiple Instagram accounts and a brand-new TikTok presence. You will play a pivotal role in expanding our audience, engaging engaged couples, and driving brand affinity in the competitive wedding industry. Reporting to senior marketing leaders, you will collaborate with cross-functional teams—designers, photographers, planners, and venue operators—to align content with business objectives and brand aesthetics.

Key Responsibilities

* Own and refine the social media growth strategy for three Instagram properties (online wedding magazine with 250k+ followers, wedding planning agency, upcoming Oregon venue) and launch a TikTok channel from scratch.
* Conduct deep research on target audiences, competitors, and content trends to uncover viral growth opportunities and inform the editorial calendar.
* Script, produce, and edit engaging Reels and TikToks; publish content according to the calendar and track performance metrics.
* Collaborate with visual storytellers—photographers, videographers, graphic designers—to ensure every post aligns with brand guidelines and growth objectives.
* Monitor, analyze, and iterate on social media analytics using a data-driven approach, optimizing content for maximum reach and engagement.
* Mentor junior social media specialists and provide transparent feedback to foster a culture of continuous improvement.

Who You Are

* A proven influencer or social media lead with hands-on experience growing accounts and creating viral content, ideally with Reels/TikToks surpassing 1M views.
* Deep understanding of Instagram marketing, TikTok strategy, algorithms, and growth levers.
* A hybrid strategist-executor who can set direction and dive into hands-on production when needed.
* Aesthetically driven with high visual standards and a passion for storytelling.
* Numbers-oriented, using analytics to inform creative decisions and iterate rapidly.
* Adaptive, open to feedback, and eager to contribute to an international, entrepreneurial team.

What We Offer

* Impact & Ownership: Lead social growth for a global wedding media holding with the autonomy to shape strategy and deliver measurable results.
* Global Travel: Join styled shoots in Italy, France, Spain, and represent WedVibes on press tours across the US and Europe.
* Professional Growth: Learn best practices in social media scaling across diverse verticals—media, agency, venue—while being mentored by marketing veterans.
* Entrepreneurial Culture: Thrive in a startup environment that values honesty, initiative, and opportunities to lead new projects.
* Competitive Compensation: Estimated $5,000 per month with performance incentives and travel perks.

About WedVibes

WedVibes is a global media holding company dedicated to redefining the wedding experience. We operate an online wedding magazine with a 250k+ follower base, a full-service wedding planning agency, international styled shoots and curated tours, an upcoming Oregon wedding venue, and professional education for wedding experts. Our mission is to inspire and empower couples and industry professionals through beautiful storytelling, innovative marketing, and unmatched event experiences.