Head of Digital Marketing

Role Description

As Head of Digital Marketing at ToYou, you will shape and execute comprehensive digital strategies across paid, owned and earned channels, driving customer acquisition, retention, and engagement for one of the largest food ordering and delivery super-apps in Saudi Arabia. You will lead a cross-functional team of specialists in performance marketing, social media, influencer partnerships, content creation and analytics to deliver measurable growth against ambitious KPIs. Reporting directly to the Chief Marketing Officer, your responsibilities include defining the digital roadmap, optimizing multi-channel campaigns, managing budgets, and establishing robust processes for testing, reporting and continuous improvement.

Key responsibilities:
* Develop and implement end-to-end digital marketing strategies (performance, social, email, affiliate) tailored to the Saudi market and local consumer behaviors;
* Lead planning, execution and optimization of paid acquisition campaigns (Google Ads, Meta, programmatic networks) to maximize ROI;
* Oversee content and community management across social platforms (TikTok, Instagram, Snapchat), working with creative teams and influencers;
* Establish data-driven frameworks for tracking campaign performance using Google Analytics, CRM and BI tools; analyze metrics to inform strategic decisions and budget allocation;
* Collaborate with product, operations and merchant teams to ensure cohesive customer journey and unified messaging;
* Build and mentor a high-performing digital marketing team, setting clear objectives, conducting performance reviews and fostering professional growth;
* Manage annual digital marketing budget, negotiate with media vendors and optimize spend to achieve targets;
* Stay ahead of industry trends and emerging technologies to maintain competitive edge and drive innovation.

Unique Benefits

Choosing this role means joining a high-growth startup environment with international ambitions and strong backing. Advantages include:
* Competitive salary of 20 000–30 000 SAR per month;
* Full relocation support to Riyadh (visa, housing allowance, family assistance);
* Opportunity to lead digital marketing at scale in a rapidly expanding market;
* Collaboration with global experts and exposure to cutting-edge marketing technologies;
* Clear career path towards VP of Marketing and broader leadership roles;
* Access to professional development budget and external conferences.

About ToYou

ToYou is a leading Saudi food ordering and delivery super-app with one of the most comprehensive merchant networks across the Kingdom of Saudi Arabia. Our mission is to simplify and enrich the everyday lives of millions by providing seamless, reliable and delightful on-demand services. Backed by strategic investors and guided by a vision of digital transformation, ToYou leverages data insights and local expertise to continually innovate in convenience, speed and customer experience. Join us to be part of an ambitious journey reshaping the future of online delivery in the Middle East.