Head of Media Buying

Описание роли

On the Head of Media Buying position you will be the first full-time media buyer in the company, reporting directly to the CEO. You will define and implement the entire paid media strategy from the ground up, ensuring profitable performance across channels such as Meta, Google, X, TikTok and more. Key responsibilities include setting up advanced tracking and cloaking solutions, integrating PWA landing pages, selecting offers, and optimizing funnel performance to achieve target cost-per-player and maximize ROI. You will own the full P&L for your campaigns, manage budgets, and collaborate closely with commercial teams to align media investments with overall growth objectives.

You will leverage AI-driven creative tools such as ChatGPT and Midjourney to generate high-converting ad creatives and automate routine tasks. Your expertise in using cloaking solutions and progressive web apps (PWA) will be essential for maintaining campaign safety and delivering seamless user experiences. You will develop custom reporting dashboards to monitor campaign KPIs in real time and drive data-centric optimizations. Collaboration with internal product and analytics teams will ensure that attribution models and tracking frameworks are robust, accurate, and scalable. This position demands a solution-oriented leader who thrives in a fast-paced environment and can deliver results without extensive oversight.

Особенности вакансии

This newly created, highly autonomous Head of Media Buying role offers you a rare opportunity to architect a media buying powerhouse from scratch in the fast-growing iGaming lead-generation market. You will enjoy full flexibility as a contractor working remotely, with the freedom to choose your workflow, tools, and schedules. The role comes with exceptionally high performance-based financial rewards tied directly to campaign results, as well as the chance to build and scale a future media buying team under your leadership. You will work directly with a visionary CEO, gaining strategic insights and influencing key decisions that will shape the company’s trajectory. According to industry research, global iGaming ad spend is projected to grow by over 12% annually, reaching $10 billion by 2025.

О компании

Our client is a recognized leader in iGaming lead generation since 2015, specializing in connecting users with top-tier casino and sports betting sites through transparent and compliant marketing practices. Leveraging honest content and data-driven strategies, the company has consistently delivered high-quality leads and grown a diverse portfolio of partnerships. As part of the team, you will have access to a collaborative culture that values innovation, continuous learning, and entrepreneurial thinking. Join an organization committed to pushing the boundaries of performance marketing and achieving remarkable growth in the dynamic iGaming industry.