User Acquisition Manager

Role Description

As a User Acquisition Manager at X-FLOW, you will own the planning, execution and optimization of multi-channel UA campaigns for mobile products. You will collaborate with cross-functional teams—including motion designers, analysts, and product managers—to drive growth, engagement, and monetization. Your primary responsibilities will include:
• Planning and running campaigns across social, incentivized and video networks.
• Creating, analyzing and optimizing UA hypotheses based on performance data.
• Managing budgets and pacing to hit CPI/CPL/ROAS targets.
• Conducting A/B tests on creatives, audiences and custom product pages.
• Tracking and analyzing competitor creatives and industry trends.
• Developing strategic roadmaps and making independent data-driven decisions.
• Reporting campaign results using internal and external analytics tools.

What Makes This Position Special

By joining X-FLOW, you will step into a truly owner-driven role where your insights shape the mobile growth strategy. You will have:
• Flexibility to work remote or from our Limassol office with a hybrid schedule.
• A collaborative environment that encourages experimentation and rapid testing.
• Access to cutting-edge ad tech tools and analytics platforms.
• A chance to influence high-impact mobile projects in entertainment and gamedev.
• Competitive benefits including medical insurance, taxi reimbursement and office breakfasts.
• Clear paths for career growth, mentorship and professional development.

About X-FLOW

X-FLOW is a forward-looking AdTech studio specializing in user acquisition and monetization for mobile entertainment. Our mission is to blend data science, creative testing and advanced analytics to deliver outstanding ROI for our partners. We value diversity, innovation and a fun culture where every team member can contribute ideas and experiment. Join us to build world-class mobile growth solutions in a dynamic, fast-paced environment.