Product Marketing Manager
Description of Role
As a Product Marketing Manager at MSP360, you will own the go-to-market strategy for our flagship cloud backup and monitoring solution. You’ll conduct deep market and customer research, analyze competitive offerings, and define compelling positioning and messaging that highlights MSP360’s unique value in data protection. Reporting to the Head of Marketing, you will collaborate closely with product development, sales, and customer success teams to ensure that every product launch, feature update, and campaign drives measurable business outcomes.
Your main responsibilities:
• Market Analysis: Lead quantitative and qualitative research to uncover customer pain points, market trends, and industry benchmarks in cloud backup and data management.
• Positioning & Messaging: Craft clear, differentiated value propositions and key messages tailored to target segments (SMBs, MSPs, enterprises).
• Go-to-Market Planning: Develop and execute launch plans—including webinars, demand generation campaigns, PR outreach, and sales promotions—to maximize adoption and revenue growth.
• Sales Enablement: Create sales collateral, battle cards, pitch decks, product demos, and training modules that equip the sales team to articulate benefits and close deals.
• Content Collaboration: Work alongside the content team to produce case studies, white papers, blog posts, videos, and webinar scripts that resonate with prospective buyers.
• Customer Advocacy: Build and maintain relationships with top customers to gather testimonials, success stories, and feedback for continuous improvement.
• Cross-functional Coordination: Act as the communications hub between product managers, engineers, designers, and operations to align product launches with corporate goals.
• Performance Tracking: Define key performance indicators (KPIs), monitor campaign ROI, analyze data, and iterate on strategies for optimum impact.
Why This Opportunity Is Unique
Joining MSP360 means working in a fast-growing international SaaS company focused on cloud data protection. You’ll influence strategic decisions, lead high-visibility launches, and see direct results of your marketing efforts. Hybrid work model (office in Paphos or remote from anywhere in Cyprus) allows flexibility. We offer turnkey residence permits, health insurance, 100% paid vacations and sick leave, and clear career development paths—from contributing marketer to leadership roles in a specialized Cloud SaaS Application development environment.
About MSP360
MSP360 is an established B2B SaaS provider with 13 years of expertise in cloud backup and IT management. Our mission is to make data protection simple, secure, and affordable for customers of all sizes. Trusted by MSPs, IT departments, and enterprises worldwide, MSP360 continues to innovate with an expanding suite of tools that include automated backups, live monitoring, and remote support. We value collaboration, customer focus, and continuous improvement, offering a dynamic environment where every team member’s contribution matters.
