Performance Marketing Creative Analyst

Role Description

GoMining, a leading digital platform in the Bitcoin mining industry, is seeking a Performance Marketing Creative Analyst to join our global remote team. In this role, you will transform performance data into high-impact ad creatives and develop innovative marketing assets across Meta, TikTok, Google Ads, and programmatic channels. You will be a key contributor to GoMining’s mission of democratizing access to Bitcoin mining through data-driven creative strategies and cutting-edge digital solutions.

Key Responsibilities

• Own the creative direction for performance marketing campaigns across multiple regions (US, Europe, Asia, LATAM, Georgia).
• Develop and test ad concepts, storyboards, messaging frameworks for diverse audience segments (crypto-native users, retail investors, gamers, fintech adopters).
• Collaborate closely with designers, copywriters, and video editors to produce assets that meet CPR, ROAS, and LTV objectives.
• Translate performance metrics into actionable creative hypotheses, running structured A/B and multivariate tests to validate and scale winners.
• Partner with UA/media buying teams to align creative execution with budget pacing, bid strategies, and ROI benchmarks.
• Coordinate workflows with Growth, Product Marketing, Brand, and localization teams to ensure consistent messaging for product launches such as Miner Wars updates and Academy content.
• Stay abreast of Web3, DeFi, and gaming ad trends; pilot AI-powered creative generation, AR/VR ads, interactive formats, and gamified experiences to drive engagement.

Qualifications

• 5+ years of hands-on experience in performance marketing, growth, or creative strategy roles, preferably within crypto, fintech, or gaming sectors.
• Demonstrated success in scaling ad creatives with measurable ROI (e.g., lowering CPR, improving ROAS, boosting registration and deposit rates).
• Strong analytical mindset with the ability to interpret campaign performance data and derive compelling creative insights.
• Proficiency across ad platforms: Meta Ads Manager, TikTok Ads, Google Ads, programmatic DSPs, Taboola/Outbrain, Unity Ads, IronSource, Moloco, or similar.
• Deep understanding of Web3 culture, crypto adoption funnels, and community-driven marketing tactics.
• Excellent project leadership and communication skills; experience managing cross-functional teams, freelancers, and external agencies.

What We Offer

• Competitive salary range of $3,000–6,000 per month (USD), with performance-based bonuses.
• Fully remote role with flexible working hours and the opportunity to collaborate with a global team.
• Professional development budget for conferences, certifications, and training in digital marketing, AI tools, and Web3 technologies.
• Modern benefits package including health insurance stipends, team-building retreats, and access to industry events.
• Clear career progression pathways to Senior Lead or Head of Performance Marketing within GoMining’s expanding organization.

About GoMining

GoMining is on a mission to make Bitcoin mining accessible to everyone. Leveraging strategic partnerships across exchanges, DeFi/Web3 platforms, mining infrastructure providers, and institutional investors, we deliver diversified digital mining solutions. Our culture is built on innovation, transparency, and a passion for blockchain technology. Join us and shape the future of decentralized finance through creative performance marketing.