Digital Marketing Specialist

Role Description

As a Digital Marketing Specialist at Wheely in Nicosia, you will be responsible for planning, executing, and optimizing CRM and paid marketing campaigns across multiple channels to drive user growth and retention. In this role, you will collaborate closely with product, operations, and data teams to craft user-focused messaging, segment audiences, and leverage data analytics to refine targeting strategies.

Your key responsibilities include:
— Designing and managing CRM campaigns using email, SMS, and push notifications to increase customer engagement and lifetime value.
— Executing paid acquisition campaigns on social media (Facebook, Instagram) and search platforms (Google Ads) to attract new users.
— Analyzing campaign performance metrics (open rates, click-through rates, conversion rates) and generating actionable insights to improve ROI.
— Collaborating with design and content teams to develop compelling creatives and messaging tailored to user segments.
— Conducting A/B tests to validate hypotheses and optimize campaign effectiveness.
— Maintaining marketing automation workflows and updating customer journey maps.
— Monitoring budget allocation and ensuring efficient spend across channels.

Industry Context

According to recent industry reports, investment in CRM and digital acquisition channels has grown by over 20% year-over-year, highlighting the strategic importance of retention-focused marketing and data-driven decision making.

What Makes This Opportunity Unique

Choosing this position at Wheely means joining a fast-growing ride-hailing platform with a strong focus on leveraging data-driven marketing and innovative CRM strategies. You will work in a dynamic office environment in the heart of Nicosia, collaborate with an international team, and have the autonomy to experiment with new channels and tactics. With a competitive salary and equity package, lunch allowance, and professional development subsidies, Wheely invests in your growth both personally and professionally.

About Wheely

Wheely is a premium ride-hailing service committed to providing safe, comfortable, and reliable transportation in major cities around the world. Our mission is to redefine urban mobility through a combination of technology, service excellence, and exceptional driver partnerships. At Wheely, we value innovation, teamwork, and a customer-centric approach. Join us to contribute to the next generation of luxury mobility solutions.