Content Marketing Specialist

ABOUT THE ROLE

You will be leading the launch of a new digital product (SAAS solution) to the market, it is an exciting opportunity to be responsible for the full cycle of go to market strategy — from ideation to execution to measuring results.

We are looking for dedication and commitment, someone who will be responsible for execution of our marketing strategy helping in driving social media traffic, realizing it in more inbound sales, improving SEO, boosting brand’s awareness, communicating our offerings, evolving our tone of voice, engaging our users/potential clients via social media and digital marketing efforts that ensure the new brand stands out from competition. You’ll get to know our products and services inside-out, you will be expected to engage with product and sales teams.

RESPONSIBILITIES

• Work with CEO to define short and long-term marketing strategy (objectives, goals, metrics for inbound traffic, content, social media, paid ads, PR) emphasizing social media, inbound sales, and brand awareness.
• Detailed marketing planning (objectives, goals, and metrics for inbound traffic, content, social media, paid ads, website, email campaigns, PR) with detailed tasks to be delivered.
• Metrics tracking and report preparation to showcase the results of digital marketing efforts.
• Overlook the work of an agency that runs our paid ads campaigns (Google, Facebook, Instagram, and LinkedIn Ads).
• Be responsible for the Content calendar.
• The strategic nous to quickly understand a wide range of topics in the field of SAAS and proactively undertake research to generate insights about them.
• Support our product and sales teams to bring their plans to life across a multitude of channels including email, blog, demo videos, and our website.

KEY REQUIREMENTS

• 3+ years of experience (working in a startup is a big plus).
• Being responsible for all aspects of executing a marketing strategy.
• Excellent English speaking and copywriting skills.
• Experience in writing SEO-optimized blogs and copy.
• Extensive knowledge and experience in using all Google products (Analytics, Trends, etc.), Social Media Platforms (LinkedIn, Facebook, Instagram), CRM system, WordPress, Figma or similar.
• Agility to adapt messaging based on multiple audiences.
• Able to prioritize workload and respond well under pressure.

WHAT YOU’LL GET IN RETURN

• You’ll have a real impact on the growth of the business.
• Fast-paced start-up environment where you can work closely with every aspect of the business.
• You’ll be part of a great team and a great culture.